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Strategic ways to use Media Added Value

One of our more in demand services is our Media Buying Benchmarking. Obviously one of the largest spend areas for many advertisers is their media budget and so knowing if your agency is negotiating the...

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What happens when cost is more important than marketing value?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...

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